Thank you for making it meaningful

I am so pleased to serve as HSD spokesperson for a 4th consecutive year. I am deeply committed to encouraging young people to pursue their dreams, engage in their studies, and make plans for the future. It is vital that we adults stand by them. Every supportive gesture or action we make to help young people succeed at school is meaningful and motivational to them. And these meaningful gestures and actions must continue throughout the year, which is why Hooked on School Days is so important. I look forward to talking more about the next edition of HSD very soon.”

About Laurent Duvernay-Tardif

For a third consecutive year, Hooked on School Days is thrilled to welcome back our wonderful spokesperson to spread the message of the 2021 Québec-wide campaign—Laurent Duvernay-Tardif.

An exceptional professional athlete and holder of a doctoral degree in medicine, Laurent is a passionate person who has always persevered to achieve his goals. His community engagement and commitment to young people is genuine. In 2016, to make a tangible impact on helping young people stay in school, he created the Laurent Duvernay-Tardif Foundation, whose mission is to promote a balance between sports, the arts, and school. Encouraging physical activity and creativity are fundamental factors in young people’s development and major assets in their educational success.

Laurent is devoted to helping young people and clearly a huge source of inspiration for them. We are delighted that he is helping us publicize the campaign and mobilize all Quebecers toward helping young people succeed.

For more information on LDT, visit its website at

Theme of the 2022 campaign




YOU make it meaningful.

Since 2020, the effects of the pandemic have spared no one, least of all young people, with all the disruptions to their normal school experience.

As a follow-up to last year’s Hooked on School Days, when we took a moment to support students in their perseverance at school, this year, it’s time to express our thanks for all your efforts in such an unprecedented situation. This extra energy was a key component of motivating young people in their desire to learn and in their commitment to educational success. Thanks to your dedication and the initiatives you put in place, you managed to keep them afloat during these tough times. And it is sure to make much more sense when they ultimately reach the end of their journey.

Your actions, words, and advice count for so much. Whether you are a parent, teacher, educator, employer, community worker, school specialist, support worker, or you work in a community organization, thank you for making a young person’s educational experience meaningful

When you praise their efforts and validate their educational and career aspirations, you provide them with a clear direction. By encouraging them to stay motivated and engaged, and by stimulating their feelings of autonomy, accomplishment, and belonging, you help them dream about the future. Because when young people grasp the importance of their educational success, and of the impact it has on both themselves and those around them, they develop a better sense of self-worth and become significantly more motivated to try harder. Because when we guide young people with compassion and help them find a path that suits their aspirations, they naturally become more grounded in their progress and do what it takes to achieve their goals.

By acting as a role model, you are making a meaningful difference in their school experience. And by sticking to their studies, young people themselves have a positive influence on their schoolmates, which also helps it make sense.

We are all connected by the sense of purpose in taking up the cause of school perseverance. And we—as those who try to help it all make sense—wear the green-and-white ribbon to show our commitment to acting on the determinants that affect the choices young people make about their future.

Let’s stay engaged and committed to this collective act of compassion that are Hooked on School Days.

Thank you for being there.

Thank you for making it meaningful.


Downloadable resources

Feel free to download the various campaign resources and take part in Hooked on School Days in your community.

Generic tools

The generic Hooked on School Days campaign tools include the logo, slogan, poster, web banner, email signature, and + icons.

  • Download entire package [ZIP]

Recognition tools

Thematic tools

  • For your communications: campaign introduction text [Word
  • ZOOM background [ZIP]
  • + cards [PDF]
    The “+” cards are the Hooked on School Days campaign symbol. Download the various models and use them in activities in your community. Print and post them in your school, organization, or municipality. For example, you might organize a photo op with your students and share the pictures on social media using the hashtag #JPS2021. Be creative!
  • Graphical images [ZIP]
    Graphical images can be used for various activities such as vision boards.

Activity suggestions

  • Cards of encouragement [ZIP]
    Download printable versions [ZIP]
  • Guide for making a vision board [PDF
    Use the graphical images above to liven up your vision board.
  • Perseverance butterflies (high school - young adult) [PDF]
  • Tree of perseverance (elementary - high school) [PDF]
  • 9 inspiring quotes to post or use to spark a discussion [PDF]
    Inspiring quotes from Laurent Duvernay-Tardif !  [ZIP]
  • Draw the equation of your success (elementary) [PDF]